Shaping the faceof your brand.

A logo is one mark; a brand identity is the entire system that makes your business recognizable: logo suite, color palette, typography, voice, messaging, and the guidelines that keep them consistent everywhere. A logo alone can't build trust; a full identity makes every touchpoint, from your website to your invoices, feel unmistakably you. Every Canned Spinach branding project delivers the complete system, not just a mark.

Most Canned Spinach brand identity projects take four to ten weeks, depending on scope and feedback pace. Discovery and strategy come first, followed by design concepts, refinement rounds, and final delivery of your complete identity system and guidelines. Comprehensive rebrands involving research and messaging development can run longer; we'll map the exact timeline in your proposal.

Professional brand identity projects typically range from $5,000 to $30,000+, depending on depth. A focused identity for a startup sits at the lower end; comprehensive strategy, messaging, and identity systems for established companies range higher. It's a one-time investment that works for years, while cheap logos tend to get expensively redone. Every Canned Spinach branding engagement is quoted as a fixed price after a free consultation.

Common signs: your brand looks dated next to competitors; it no longer reflects what you actually sell; you're attracting the wrong customers or competing only on price; your visuals are inconsistent across channels; or you've outgrown a DIY logo. Sometimes a lighter brand refresh is enough, and we'll tell you honestly which one you need. After all, we practice this craft in Cincinnati, the city where P&G invented modern brand management.

Our brand identity projects include brand strategy and discovery, logo and wordmark design (with a full suite of variations), color palette, typography system, brand voice and messaging foundations, print and social templates, and a practical brand guidelines document your whole team can actually use. You receive every source file for print, digital, and web, and you own all of it outright.

Yes, 100%. You receive full ownership of your final brand assets plus every working file: vector logos in AI, EPS, and SVG formats, print and digital versions, font and color specifications, and your brand guidelines. Our agreements formally assign the intellectual property to you, so it's contractual, not a courtesy. No ransom, no "file release fees," no dependency on us. It's your brand; we just built it.